“The graveyard is the richest place on earth, because it is here that you will find all the hopes and dreams that were never fulfilled, the books that were never written, the songs that were never sung, the inventions that were never shared, the cures that were never discovered, all because someone was too afraid to take that first step, keep with the problem, or determined to carry out their dreams.”
To which I will add to the quote above from Les Brown…
‘the art that was never created.’
The Artist’s Journey and The Artpreneur
Being an artist is a journey, a journey of exploring, creating, and giving form to the thoughts, feelings, and observations that spark your imagination. As Seth Godin emphasizes in his book, The Practice, this journey isn’t about a specific destination. It’s about the ongoing commitment to the process, the relentless pursuit of your unique voice, and the courage to share your work with the world. This path is not about the outcome, but about the practice of doing the work that matters.
Yet, there’s an unfamiliar landscape that lies beyond the canvas, the studio or the stage. It’s the entrepreneurial aspect of your art career – the necessity to find your audience, build a mailing list, and ensure that you and your work get found. This involves tasks such as curating and showing the right work on your website, finding the right kind of audience that loves what you create, building a mailing list of superfans, engaging with your fans and followers, developing a social media presence, writing a compelling artist statement, and creating all kinds of marketing materials. Not to mention, the pursuit of finding a gallery or museum to exhibit your work. These tasks, though challenging, are essential components of the artist’s journey.
This is why we created The Artpreneur Society, an innovative platform designed to support artists and creative entrepreneurs on this journey. We’re here to help you navigate the complexities of building, launching, growing, and monetizing your creativity.
At The Artpreneur Society, we champion Seth Godin’s message from The Practice, encouraging artists to commit to their process, ship their work, and make a difference.
Our programs and frameworks guide you in managing and evolving your career, whether you’re a mixed media artist, a photographer, a sculptor, a digital artist, musician or engaged in any other creative endeavor.
Join The Artpreneur Society, lean into the process, and let us support you in realizing your goals. Not by seeking a predetermined outcome, but by honoring the journey of creating art, finding your audience, building your mailing list, ensuring you get noticed, and sharing your work with the world.